A strategy is all very well, but the colour has to be right

Charles Sturt U will unveil its “new visual identity” next month, CMM thinks this means there will be a new logo and livery. But the name as previously, painfully, announced ( CMM February 19) stays the same, with management accepting a push in its core catchments to keep the Charles in Sturt U.

The name-change proposal and new livery is a distraction from what is important in the university’s 2022 plan, which is “designed to transform our competitive position and enhance our student experience, teaching, research, and economic and social impact across our regions, “as CSU VC Andy Vann tells staff.

But the design is certainly generating activity. “A cross-functional project team and steering committee are working behind the scenes to prioritise the introduction of the new logo and brand identity. … Accessibility testing has helped refine our colour palette and finishing touches are being applied to our logo and brand guidelines. It’s all coming together!, DVC Jenny Roberts advised last month.