Charles Sturt U will stay that, with the university council ruling the name will not change. In January university management announced it liked the idea of being Sturt University (CMM January 14). Cue community outrage and now the university has decided to keep Charles.

“The feedback confirmed that our strength is in the individual connections that everyone shares with our university, “ Vice Chancellor Andy Vann told staff yesterday.

Sensible move. The name change was part of a much more important package that continues, with a $24m budget for refurbed course content, delivery and student support. The community appallathon over the change diverted attention from real brand-building, which is about much more the livery.