The Australian Marketing Institute 2018 awards are announced.
The marketing campaign of the year is from education category winner, Mater Education, an RTO owned by not-for-profit healthcare provider Mater Misericordiae, offering postgrad, professional development and entry level VET courses. The campaign objective was to increased qualified course applications for a diploma of nursing.
The University of Melbourne won the business to business/business to consumer category for its “talent for every future” which pitches the Melbourne Model to employers of graduates.
The Sir Charles McGrath award for a “significant contribution” to marketing went to Mark Ritson, adjunct professor at the Melbourne Business School.