Student recruitment campaign of the year  

The Australian Marketing Institute 2018 awards are announced.

The marketing campaign of the year is from education category winner, Mater Education, an RTO owned by not-for-profit healthcare provider Mater Misericordiae, offering postgrad, professional development and entry level VET courses. The campaign objective was to increased qualified course applications for a diploma of nursing.

The University of Melbourne won the business to business/business to consumer category for its “talent for every future” which pitches the Melbourne Model to employers of graduates.

The Sir Charles McGrath award for a “significant contribution” to marketing went to Mark Ritson, adjunct professor at the Melbourne Business School.


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