Victoria and La Trobe Us position themselves as helping, not selling

 The pair have OD marketing advice for prospective students on how to get the most out of open days, not just theirs, ODs in general. “Planning to visit a few uni open days? … We have compiled a quick and easy checklist of everything you need to know to make the most of open day events,” says VU.

“Choosing where and what to study is a big step … here’s how to make the most of your open day visits,” LTU  suggests.

Smart marketing – putting consumers not providers at the centre of the OD experience. Despite bells, whistles and slogans about changing the world, ODs are about creating the basis of trust. And universities which present as wanting to help, not simply sell, are universities which prospective students will value.