Deakin U and ECU get what prospective students want from ODs
Deakin U’s employment outcome-focused approach shapes its OD branding, “a day that is all about tomorrow” and the design of the site – info-rich and easy to navigate. Deakin U marketers get that OD is not the university doing students a favour. The university has just picked up a design award for a 2018 OD product (below in achievements).
The Edith Cowan website isn’t as slick and the incentives are more show-day than Deakin but ECU also understands what ODs should do, “explore the inside of our university to see how we prepare students for the outside world.”