You can’t fault marketers for having a go

Macquarie U expects “flat international student demand next year, in “challenging and volatile” markets (CMM November 6). It’s one of the reasons VC S Bruce Dowton gives for a hiring freeze and splitting up a faculty.

But you can’t fault marketers for having a go. A learned reader points to  marketing for MU in India which promises eligible students a $40 000 scholarship to study at “a globally renowned university,” which is “one of Australia’s top ten.”

The scholarships look the sector-common discount on list-price fees but what is the “top-ten” Macquarie U is part of?

Perhaps it is all the work of an enthusiastic agent.