The name’s the thing at Charles Sturt U and VUW

In transformative reforms not seen since the Reformation, Charles Sturt U wants a new name and across the ditch Victoria University of Wellington has failed to change its moniker to the University of Wellington.

Charles Sturt University is spending $24m on refurbed course content, delivery and student support, but the part of the plan which is getting all the attention is “the brand transformation strategy” which includes a name change. However acting VC John Germov tells staff that nothing is final, because a new name, “will ultimately require the endorsement of the NSW minister for education.”

The new name the university is keen on is, Sturt University. Nothing says refresh like dropping “Charles”. CSU is already in the market for a mascot, presumably not to be called Charlie.

Perhaps CSU (as is) will have better luck with its minister than VUW. Just before Christmas the NZ minister of education personally tore the proposal off VUW’s cathedral door. “Given the level of opposition to the university’s recommendation, including by its own staff, students and alumni, I am not persuaded that the recommendation is consistent with the demands of accountability and the national interest.”

With a petition circulating to keep Charles in CSU management there should hope the NSW minister is not talking to his Kiwi colleague.


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