When universities do the same things the sells seem similar

RMIT’s new student recruitment campaign pitches the same things other unis do – the relevance of its courses and the good its grads can do. “Be hands on, make it real, because people like you will forge what’s next,” is the message.

Compare with La Trobe U’s “the impact is real” and contrast with Monash U’s “it’s time for us to act. It’s time to change it,” (CMM August 11).

Perhaps all Melbourne’s universities could use the same creative and drop in their brands at the end.