What USQ can do for you

Now here’s an idea that will never catch on – university advertising that sells what the institution can do for students, not how great it is. The University of Southern Queensland has a new campaign pitching distance delivery, “become more from more places.” Bang on. It’s another example of USQ understanding its market, like last year’s pitch to woman frightened of returning to study, “Katie you’ve got this”, (CMM November 17).


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