The university has a brand-message based on the new way it works

The university’s message, is “the new way to do uni,” (and TAFE). Smart stuff, VU has no hope if it tries to promote itself as an academic alternative to Uni Melbourne or Monash U. But it is in with a big chance of building a rep for relevance if it demonstrates it understands the needs of prospective students who combine work with study and are nervous about what post-school education involves.  The new VU block-teaching model is what substantiates the campaign promise.