But it’s going big with W

Victoria University of Wellington will keep that name after the university council decided not to push on with its plan to become the University of Wellington. Uni management has long argued change was needed because people mix up V U of W with other VUs around the world. Opponents responded that they liked the name as is – even the NZ minister of education got involved, saying he was “not persuaded that the recommendation is consistent with the demands of accountability and the national interest.”

But while the name won’t change the branding will. Yesterday the university announced a “brand refresh,” using livery to emphasise location. “Market research has shown it is the word ‘Wellington’ that differentiates the university internationally.” Its already underway, back in March the university introduced a logo in which “Wellington” is prominent, (CMM March 7).