USQ reaches out to its audience

The University of Southern Queensland had the second highest student attrition rate in the country in 2015 (23.98 per cent). It’s new TV advertisement explains why.

The TVC features Katie, who at significant moments of life, from learning to walk, to delivering a baby has had someone she loves telling her, “Katie you’ve got this.” And now she is a mother with young kids an online tutor from USQ is assuring Katie “she has got this” as she studies. Brilliantly targeted and well executed to encourage women with family responsibilities who want to study and worry if they can manage it. But it explains the university’s attrition rate, not everybody can fit study into life.


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