The University of South Australia has a new TVC for its expanding suite of online courses (CMM August 10). “Study on demand” consists of young people doing young people things with their phones and laptops (for the young fogies), listening, reading, mashing avocados. The voice-over made the entirely reasonable point; “the way we engage, consume, create and manage our lives has changed. Ours is a world on demand, so why should the way we study be any different? Discover a more connected way of building your career with degrees designed specifically for on-line learning.”

Good-o, trouble is even with prominent branding this is more of an advert for digital study than it is for study at UniSA.