Unis Aus politically potent research sell

Timed beautifully for the budget there’s a new burst of Universities Australia’s research comms campaign

The new spots feature research helping a young woman with Huntington’s Disease and a website for people who spent childhood in care to discover their life stories. They build on the first two bursts (CMM December 14 and July 23 2019).

This is way more relevant to the way we live now than research campaigns that explain how much more money is needed to address issues that are abstract to people’s daily lives. Instead UA makes the case with a simple message pitched at all of us, “university research changes lives.”

Simply produced politically potent.