There are cases of conniptions among big content providers who base their readership strategies on people accessing stories via Facebook feeds. There is also alarm among organisations that use Facebook to reach a mass audience. Both are upset as the social media behemoth prepares to reduce what it calls “public content”, at least stories and videos that providers don’t pay for.

To get a sense of responses so far search, “mullet, stunned” but the ever-vigilant National Tertiary Education Union is on to it. The Victorian branch has instructions on how to keep receiving communiques from the comrades, via, yes, Facebook.