UniNotreDame pitches to grandparents

Australian universities rarely miss a self-promoting ploy (“Researchers report today is Monday”) but last week’s QILT results were met with all but universal silence, with Universities Australia left to speak for the system, “student satisfaction with uni education remains high.”  Just about the only marketing message was from the University of Notre Dame which spent up-on advertising in Saturday newspapers, that’s papers, to report another year’s stellar result for approving undergraduates.  Brilliant targeting, assuming the university wants to reach prospective students’ grandparents.


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