The University of Adelaide’s global recognition is up and its reputation down due to a hoarding advert showing a bloke mansplaining to bored women. Social media circulated the image around the world on Saturday, but the advert is not the uni’s. “The photo of the hoarding has been deliberately angled and cropped to suggest that the image is directly related to the university, which it is not. Our logo is part of a separate image, which has been cropped out. It was not approved by us. The people depicted in that photo are not university people,” UniAdelaide says.
In contrast, the uni’s actual advert, for its Institute of Machine Learning, features a robot, which does not look at all bored.
The offending advert is for state government agency, Renewal South Australia which is probably renewing its advertising this morning.