The US based Council of Advancement and Support for Education announce its 2021 awards
Uni Newcastle does well with five but Uni Queensland wins a grand gold for a fundraising campaign, “Not if, when”. According to the university, the campaign launched in 2017, with a three year $500m target. Last year it reached it topped out at $607m. The CASE judges called it “strategic and well-planned … results speak for themselves”
Australian winners are
Bond U: * silver in publishing improvement for its print and digital alumni magazine, The Arch
Curtin U: * silver for diversity and talent managements * silver for targeted fundraising campaign, both for funding the Carrolup Stolen Generation art collection
Uni Newcastle: *silver for lost alumni campaign * digital comms for alumni (gold) * event marketing (silver) – engaging with indigenous communities * student recruitment marketing (silver) * special events on-line for prospective students (bronze)
Uni Queensland: * fundraising (grand gold) for the “Not if, when” campaign * alumni engagement “UQ changemakers campaign” (silver) * donor relations (bronze)
Uni Sydney: * marketing (silver) for the on-line 020 graduate celebration