University of Canberra students has won the International Advertising Association’s Big Idea competition, which has marketing-advertising undergrads pitching to a real client. UniCanberra’s Team Ignite created a campaign for an Uncle Toby’s breakfast food. It was a first win for Canberra creatives and a rare loss for Charles Sturt U. CSU’s Anne Llewellynn has coached teams which have won the award 12 out of now 16 years (CMM November 20 2017). CSU had two teams in the final, making the Canberra win impressive.
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Campus Morning Mail is an independent newsletter written and published by Stephen Matchett, formerly a long-serving journalist at The Australian newspaper. The daily e-news column receives no undisclosed funding or other assistance from any organisation or individual.
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