Uni brands tell it like it is

In Features this morning Tim Winkler makes the case for uni brands and why they must be way more than marketing

“A brand is far more than a visual identity and slogan – they should just be a postscript on the real thing. A brand is the sum of the spirit of an institution; the commitment; the impact on lives; the selfless contribution to knowledge and the determination to reward ignorance with insight, rather than shame. The brand needs to be felt in welcome-lectures, in administrators accepting fees, in researchers explaining their work to visitors,” he writes.

It’s an issue for his (with a little help from CMM) conference next week, on key issues in HE marketing, recruitment and identity.

Sign-up here.