In Features this morning Tim Winkler makes the case for uni brands and why they must be way more than marketing
“A brand is far more than a visual identity and slogan – they should just be a postscript on the real thing. A brand is the sum of the spirit of an institution; the commitment; the impact on lives; the selfless contribution to knowledge and the determination to reward ignorance with insight, rather than shame. The brand needs to be felt in welcome-lectures, in administrators accepting fees, in researchers explaining their work to visitors,” he writes.
It’s an issue for his (with a little help from CMM) conference next week, on key issues in HE marketing, recruitment and identity.