Trademarks tell all

Swinburne University, IP Australia and the University of Melbourne have combined to create a trans-national database of trademarks and trademark applications, which “opens up new opportunities for global research in brand behaviour, trends and patterns.” According to Swinburne U’s Stephen Petrie, TMlink is the first cross-country linking of the empirical data on brands which exists in trademark applications. It includes a neural-network based algorithm which Dr Petri says, “will enable researchers to probe international networks of company brands.”


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