ANU researchers Shuk Ying Ho, Stanley Choi and Finn Yang analysed four years of tweets about customer service at the ten biggest US airlines
They found a correlation between critical tweets and analysts’ profit forecasts.
Tweets and other social media are also useful in predicting elections. Griffith U’s Bela Stantic used them to predict the Morrison Government would win the federal election, which polls predicted it would lose (CMM June 24).
How long to university managements admit to opinion-mining to understand what staff, students, stakeholders think of them?