One CSU team wins the Big Idea advertising competition, for the 13th of 17th events –the runner-up is another CSU team
It’s another win for advertising academic Anne Llewellynn, who has coached a CSU team (often two) into the competition finals for 11 straight years. The competition is run by the International Advertising Association and requires student teams from universities across the country to meet a brief from a real-world client. This year Coca Cola wanted a campaign to increase plastic bottle recycling.
How does she do it, you ask – she explained the success of her students to CMM back in 2017, here .