The marketing chief sets expectations for a new brand campaign
Swinburne U has a new brand campaign set to go, with a staff launch on Monday. And what a campaign it will be, “an exciting new chapter for the Swinburne brand,” Chief Marketing Officer Sarah Graham says.
“From school leavers to researchers and community to industry, this is a message that will resonate with all of Swinburne’s audiences.”
“Every university is competing for attention, yet many offer similar messages. We have been working hard to develop a message that will cut through the clutter and help Swinburne stand out from the pack.”