Charles Sturt U has two teams in the final of the Big Idea all-university marketing comms competition
It’s run by the International Advertising Association and involves student teams creating a campaign for a real-world client. This year the brief is for Coca Cola, which wants to increase plastic bottle recycling.
This is the 11th straight year CSU’s Anne Llewellynn has had a team (often two) in the final, winning 12 out of 16 years. Uni Canberra won last year with a brief for a breakfast food (CMM December 14 2018).
A couple of weeks back a CSU student team won the first all-comers “Pitch This” competition, from the Public Relations Institute of Australia with a work-safety campaign for manufacturer Amcor, (CMM, October 16).