Star still shines at Southern Cross U
Southern Cross University has not completely canned the constellation from its logo- there’s still a star (you just have to look)
Southern Cross University has a new logo, with the constellation gone, colours changed and “SCU” replaced with the full name.
Vice Chancellor Adam Shoemaker tells his community the initialism had to go because people could confuse SCU, with CQU, USQ or CSU. And the old imagery was a wretch to reproduce, especially in digital formats.
But there is still a star in SCU’s (sorry, Southern Cross University’s) new logo.
“If you look closely, you will see that a bright star is still there in the very middle of the new emblem. This symbolises the ‘pointer’ star in the Southern Cross constellation. And when you ‘reverse out’ the new design–as we are now doing on T-shirts–the shape of the full constellation is still indicated. So we have not gotten rid of the stars; it is just that the new design is more subtle and, I think, memorable,” Professor Shoemaker says.
As to ending the old slogan, “it’s all about U”? “Many people felt it was a selfish slogan, which did not line up with the progressive, ethical and engaged nature of the university” he adds.