Southern Cross U has a student recruitment campaign for people who do not expect their degree to make them secretary general of the UN

“Where could you go?” features SCU grads with jobs that are appealing and possible, an occupational therapist, a marine scientist, an auditor, and a conference marketer. It’s a credible campaign targeting career-changers and upskillers, people who are a big market for SCU.

The campaign runs on social media, with some local TV and cinema.