A recruitment campaign that keeps it real

The new “time to reset” campaign acknowledges this terrible time of fire and pestilence but presents study as way for people to take control of their lives. “The world as we know it may have stopped but your education does not have to,” is the pitch.

Social media is running now with a TVC to follow next week.

It’s a pitch for the university in general, for its degrees and also a sell for the federally funded short courses for the crisis.

There will be a bunch of similar campaigns to follow, focused on the practical benefits of education. The age of “become secretary general of the UN with our degrees” messages is over.