Adam Shoemaker is doing what he can to energise Southern Cross University. In his first year as VC he has established open days (yes, they used not to bother), introduced new degrees, changed the livery and now announces a doubling of the undergraduate scholarship pool. Some 40 students will receive $2500, and perhaps more valuable, be trained in using social media, represent the university and participate in the VC’s student caucus, “a group that will play a key role in consulting on university decision-making.”