SA Government’s modest plan to attract more international students

The South Australian government is looking for an international education led economic expansion. “Having more international students drives construction in the CBD, improves city vibrancy and has a great effect in terms of retail spend and tourism,” Premier Steven Marshall says. Yesterday he released a new report from consultants Deloitte making the point.

Sadly, Deloitte also reports international student growth in SA growing at half the national 12 per cent rate in 2015-17. Market share fell half of one percent, to 4.5 per cent.  And SA is competing for the same students as the other states – those from India and China.

But not to worry, the Marshall ministry is on the case.

The government promises, “a new international education strategy.” There is a new ministerial advisory committee and StudyAdelaide has an extra $2.5m, “to market the city as centre of educational excellence.”  But first the  marketers will need to explain to people in Asia where Adelaide is.


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