Rankings: who knows what they’re worth

Rankings are core university brand-building business but is investment worth the effort?

Tim Cahill, Sarah Jaber and Thomas Massey from KPMG have a way to work that out.

What it does: The model, “helps universities understand; * improving which metrics will have the greatest impact on overall ranking performance, * the rate of score improvement needed to sustain a lift relative to other institutions, * additional revenue, “which might be associated”, with increasing overall performance.” * indicates “expected boost” in international enrolments, “likely to accompany improved rankings”

How it works: KPMG looks at data in the QS and THE ranking for 1000 universities and all Australian universities expenditure for five years, to identify investment in which areas will generate what increases student revenues.

“If a university does decide to pursue rankings performance, this must be done strategically, and significant resources will need to be strategically mobilised to succeed,” they write.


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