QUT has built its brand on the applied technology it teaches – which makes marketing so much easier than it is for universities who are not much different from their competitors and rely on slogan led strategies. The new QUT recruitment spot has a simple and all there more credible for it, message about what studying there delivers. “As technology evolves you can too.”
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Campus Morning Mail is an independent newsletter written and published by Stephen Matchett, formerly a long-serving journalist at The Australian newspaper. The daily e-news column receives no undisclosed funding or other assistance from any organisation or individual.
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