Charles Sturt U is planning a comprehensive repackaging of subject content, course delivery and student support but it’s a proposed name change that is getting attention (CMM January 14). Less change than amendment really, the university likes the sound of Sturt University.

This has led to harrumphing from those who like the name as it is and diverted discussion from the important investments CSU, sorry SU to be, needs to make. You can bet the name will take up time at the community consultations that VC Andrew Vann and DVCs Jenny Roberts and Heather Cavanagh will host from next week.  Time better spent discussing the content and delivery that give the brand meaning