“If you agree with Sharp, the book will be the best thing to come out of Australia since Kylie Minogue,” Daniel Scott on marketing site The Drum reviews the new edition of Byron Sharp’s (UniSA) marketing textbook. CMM thinks it is a compliment.
Campus Morning Mail is an independent newsletter written and published by Stephen Matchett, formerly a long-serving journalist at The Australian newspaper. The daily e-news column receives no undisclosed funding or other assistance from any organisation or individual.
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