The UNSW Kensington is part of a consumer marketing test of blockchain based crypto currency, Ether. Participants get points for purchases at campus outlets by scanning an app on their phone. Ten purchases earns 5 Ether. But what is interesting is what people will do with their floating rate Ether. “Will your Ether holding go up in value, or will it go down? Should you sell, or should you hold? Which will win; greed or fear?” marketers Unify ask. Research on what UNSW people do will be worth money (as in issued by the Reserve Bank). (Thanks to Stan Higgins @ Coindesk  for the lead).