Last week La Trobe U was selling tickets to the award of an hon doc to Indian film star Shah Rukh Khan (CMM July 17 ). It’s sold-out
Such a sell-out that LT U will narrowcast the ceremony outside on big screens and promises food trucks and live entertainment. It’s free, but fans still need tickets. Last week CMM suggested the university should be announcing a Khan scholarship for the Indian market, which obviously underestimates his brand power – “the Khan Schol at La Trobe U” would work in the Indian education market.