“Is a robot coming for my job?” UNE hopes you will ask. If you do, the university has just the thing to scare yourself into enrolling, a forecast developed by data analytics advisors Alphabeta. It presents a bunch of variables for 3000 jobs in a customised report it emails to anybody asks – including an unsurprising message, “it’s time to consider upskilling. See how UNE can help you stay competitive.”

CMM has no idea what this cost the university, but it has be cheaper than the sort of major metros TV campaign University of New England needs but probably can’t afford to reach the distance re-skilling market.