“Now with extra ambiguity!”

The UK Advertising Standards Authority is talking to universities which make ambiguous but impressive ranking claims, the BBC reports. Of course it could not happen here, unless that is, the Tertiary Education Quality Standards Agency decides that Domain Seven of the Higher Education Standards Framework (Threshold Standards) applies. Domain 7.1 states; “TEQSA’s main interest will be in the materials that the provider uses to represent itself and its offerings, whether to particular students or more generally, such as marketing materials, claims about career outcomes arising from courses of study and the like.”


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