The university has a new prospective student campaign, “the impact is real”

Standard stuff – featuring examples of the good LT U does, but pitched to present-facing pragmatists, “We all know that global impact needs to start somewhere, so we’re making it happen right here and now,” is the pitch

As opposed to? Well there is neighbouring Monash U, which has a core recruitment message that its graduates can make the future less horrible. “It’s time for us to act. It’s time to change it. Because if we don’t do something now, there’s no telling what our future generations will face,” is the MU message.