Murdoch U announces “a bold new visual identity,” which CMM, dolt that he is, mistook for a logo

Art-director abstractions are admirably absent in the type-only art. This is not a logo that needs an explanation, simply identifying MU (– https://www.murdoch.edu.au/ it’s already up). But management provides one anyway – it “reflect(s) Murdoch’s position as a modern and future-focused university responding to the changing higher education sector.”

The “modest budget” for the brand changes is $1.8m, the majority of which is for capex “as assets reach the end of their working life.” CMM thinks means when signs are replaced.

The new logo replaces the white on red banksia, used in various forms since the ‘70s.