Monash U’s consistent sell

The university is surveying alumni on what it can do for them, including help them give it money

Particularly in donations to Monash preferred activities, “to support thriving communities and geopolitical security,”  “ground-breaking medical research,” “scholarship support” and “meaningful action on climate change.”

They are all on-message the university’s student recruitment brand, which warns the world will be in bad shape (what with climate change and all) but Monash U is here to help.

The sell appears to succeed, the university reports 47 new bequests, “a record” in 2021, to the “Change It. For Good. Campaign.


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