Monash U at peak brand

There’s new creative for the “Change it” campaign

It points to global dangers of the climate change, politics and pandemic kind, and suggests solving them to save the world.

“It is time for us to act … because if we don’t do something now there is now telling what future generations will face” is the message. The Monash U name appears in a couple of frames but there is no plug for studying  or funding research there.

Advertising for when one is very, very confident about brand reputation