The Association of Australian Medical Research Institutes is not in need of a modestectomy

AAMRI  has a new website which, “showcases the best stories from Australia’s medical research institutes.”

Seriously good marketing the new site is – tightly written with headlines that offer hope , – “hunt for facial deformity gene ends after 20-year search” – and pitch work at all institutions on what they can do people.

Plenty of research lobbies and institutions try this approach but few have the confidence and copyrighting to make explicit the sell – fund us and we will make lives better. AAMRI delivers. And in the fight for funding modesty is not a lot of use.