The Ehrenberg Bass Marketing Institute’s books, research and consulting based on the core premise, that marketing is a science governed by identifiable and actionable laws, shape strategies at global corporations. It’s why the University of South Australia’s EBM has two speakers Magda Nenycz-Thiel and Jenni Romaniuk at the Advertising Research Foundation’s New York conference in March. EBM has to be the most influential group of marketing researchers in the country.