There’s a new brand campaign that isn’t actually a campaign

At least not of the glib 30-second media spot kind, pitched at people who think with the right degree they can be secretary general of the UN before they are 30.

Instead, it presents the university as offering an opportunity “to be part of something bigger” using researchers talking about their work, thinking globally and applying locally, on saving Indigenous languages, protecting frogs from extinction, and tackling (sorry) concussion in football.

This will be a campaign for the Hunter and by the university in the Hunter. Uni Newcastle has a regional monopoly and is making the most of it.

Problem is the three 3 mins 30 seconds segments in the first burst look expensive and for this to work Uni Newcastle will need to keep them coming.