There is a new advert in the University of Melbourne’s research campaign, “made possible by Melbourne.”  This one is about an oxygen supply independent of electricity being used to help children in Africa with pneumonia. It extends the campaign, which ran in 2016 with 14 adverts, demonstrating how the university’s research made a practical difference to people’s lives (CMM November 2 2016). Th difference is that a burst then was on 14 adshel displays around the Melbourne CBD – this one is a video on social media.  Bigger reach but nowhere the impact  on Melbournians on the street.