Charles Sturt makes the Big Idea finals – again

It’s a marketing comms competition run annually by the International Advertising Association. Students are briefed by a real-world client and pitch a strategy – in CSU’s case, quite a few strategies – it’s had a student team (sometimes two) in the final for 12 straight years.

So, what’s the miracle ingredient? Advertising lecturer Anne Llewellynn, might know, she has worked with CSU student teams for all 12 years.

This year’s client is ANZ and the brief is a financial product for young people.