The journal giant is running separate strategies in its campaign against the open access push 

One of them is to defend its existing business model, notably in the dispute over open access with the University of California. Another is to demonstrate to researchers how much they need Elsevier’s vast information and analytics resources. The newly released Trust in Research survey presents Elsevier as a valuable resource.

The survey finds a third of researchers are sceptical of the research they read, which is presumably why half of the total sample only read peer-reviewed journals.

“We don’t think it’s fair that researchers should have to work harder than ever to verify and validate the information they build their research on,” Elsevier states, pointing to its Mendeley (research management) and Science Direct (platform with 16m peer reviewed books and articles).

And, and it is an and which is interesting indeed, “we plan to continue developing new capabilities to help researchers manage complexity while staying in control of their work and freeing up time to focus on their goals.”