John H Howard argues a demography-driven increase in domestic students will not save universities from the collapse in international demand. Four changes in the way they work can

In the third CMM selection from his new book, Professor Howard (UTS) argues providers must respond to, “ongoing pressure around changing student and employer preferences.”

He sets four issues for universities to address

* rationalising content to meet markets

* new structures, with non-university providers delivering needed diversity

* dealing with disruption, as growth in knowledge and skill development outpaces teaching

* new markets, institutions have services to sell beyond teaching and research. They need to start selling.