The fund is pitching to new members

“We want to inspire Australia’s thinkers, creators, and investigators to change their world and create a brighter tomorrow worth retiring for,” may read like another student recruitment campaign from a  university that doesn’t want to market on courses and student outcomes.

But it is actually a recruitment campaign from Uni Super. Now that funds don’t have to recruit only from their industries, Uni Super is pitching to environmentally conscious savers.

“Look forward with Australia’s largest sustainable investor and see a future that won’t cost the earth,” is the sell.

Maybe “thinkers, creators, and investigators” are less attentive to advertising that promotes investment returns and member service